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K-Beauty for you. No compromises.

K-Beauty for you. No compromises.

K-Beauty for you. No compromises.

K-Beauty for you. No compromises.

K-Beauty for you. No compromises.


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The Purify Hero

Natural BHA exfoliating serum



Thanks to the presence of willow bark extract, a natural form of BHA, this serum gently exfoliates and refines your skin for a clear, radiant, transformed complexion!
30ml ( £73.33/100ml )





Estimated shipping time - 2-4 working days

30-day money-back guarantee

Skin types and concerns

Skin type:

  • Dry skin
  • Sensitive skin
  • Normal skin
  • Oily/Combination skin


  • Skin impurities and breakouts
  • Oiliness
  • Enlarged pores
  • Blemishes


The scent:

  • neutral and refreshing

The texture:

  • slightly gel-like, easy to spread

Makes your skin feel:

  • refreshed, pure, balanced

Makes your skin look:

  • refreshed, even, balanced

Good to know

This product has been clinically proven to be non-comedogenic!

Clean Beauty:

Free from Silicones - Parabens - PEGs - Microplastics - Mineral Oils - Formaldehyde - Artificial colorants - Sulfates - Drying alcohol

Dermatologist-tested and approved for all skin types, including sensitive skin.

1% for the Planet:

We donate 1% of every order to environmental projects.

Sustainable packaging:

To reduce plastic waste, this product comes in a glass jar.
The Purify Hero

The Purify Hero

Natural BHA exfoliating serum

How to use

How to use

How to use

How to use

Unlock the secret to clear, radiant skin: Apply this serum to your entire face or only to areas prone to impurities.

1. Cleanse and prep your face as usual before application to get the most out of your serum.

2. Apply 2-3 drops of serum on your face.

3. Gently massage and tap the serum into your skin. Make sure to apply SPF in the morning.

Clinical test results


better skin elasticity after 1 day of usage.


increase in skin hydration after 28 days of usage.


of the participants saw an improvement in one or more of the following areas: skin hydration, skin barrier repair (pH optimization) and pore refining.


would recommend The Purify Hero to a friend

The test was done by an approved 3rd party laboratory

Evaluation of The Purify Hero efficacy and tolerability on the basis of instrumental measurement after 4 weeks of usage under normal conditions with 10 volunteers, aged 20-50, and with all skin types.

Ingredients we used


Willow bark extract




Aloe Vera


Hyaluronic acid

Full Ingredients List

The Purify Hero

Natural BHA exfoliating serum

Aloe Barbadensis Leaf Juice, Aqua, Salix Alba (Willow) Bark Extract, Butylene Glycol, Glycerin, 1,2-Hexanediol, Sodium Hyaluronate (Hyaluronic Acid), Vitis Vinifera (Grape) Seed Extract, Vitis Vinifera (Grape) Skin Extract, Camellia Sinensis Leaf Extract, Chamomilla Recutita (Matricaria) Flower Extract, Gluconolactone, Melia Azadirachta Leaf Extract, Melia Azadirachta Flower Extract, Ethylhexylglycerin, Propanediol, Polyglyceryl-10 Laurate

Popular Questions

What step of the routine does this product correspond to?

The Purify Hero is made for STEP 4 of the K-Beauty routine. Within the step you can target specific concerns and needs of your skin with the right product. Here you can learn more about the Korean skincare routine.

Is this product adapted to sensitive skin?

Yes! The compatibility of the product has been dermatologically confirmed – even for sensitive skin.

What is BHA?

BHA, or beta-hydroxy acid (salicylic acid), has a natural counterpart in willow bark extract. Though "acid" might sound intimidating, it offers a gentle yet effective peel, with soothing and anti-inflammatory benefits. Unlike mechanical scrubs, a BHA treatment remains on the skin, exfoliating dead cells and unclogging pores for a radiant complexion.

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