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K-Beauty for you. No compromises.

K-Beauty for you. No compromises.

K-Beauty for you. No compromises.

K-Beauty for you. No compromises.

K-Beauty for you. No compromises.

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K-Beauty is all about natural, glowing, healthy skin.

why K-Beauty

K-Beauty is all about natural, glowing, healthy skin. As the #1 country of beauty innovation, Korea sets new standards in the industry and stands for a K-Beauty routine that prioritises prevention over repair.

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The K-Beauty skincare routine involves layering distinct products in a specific sequence. While it may seem complicated at first, it's truly a rewarding and fun self-care moment. Each step has its magic and purpose.

Being consistent with all the steps helps you get that glowy, healthy skin and to maintain it for a long time. To ensure you enjoy every moment of your K-Beauty experience, we've designed our products to make the whole journey simple, effective, and fun.

1

Oil Cleanse

Double cleansing is a core of K-Beauty routines, beginning with an oil-based cleanse. Only oil binds oil, making oil cleansers essential for removing oil-based products like makeup and sunscreen effectively.

2

Water Cleanse

Follow your oil cleanser with a water-based cleanser – it's the perfect partner to the oil cleanser and completes the double-cleansing ritual, effectively removing any remaining residue.

3

Prep

A toning mist is next, prepping your face for the subsequent steps. Hydrated skin absorbs skincare products more effectively. This way, a toning mist sets the stage for the next steps.

6

Protect

Don’t forget about protection: Always finish your routine with sunscreen to shield your skin from harmful UV rays and environmental aggressors. Your skin will thank you for it!

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