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why K-Beauty
K-Beauty is all about natural, glowing, healthy skin. As the #1 country of beauty innovation, Korea sets new standards in the industry and stands for a K-Beauty routine that prioritises prevention over repair.
The K-Beauty skincare routine involves layering distinct products in a specific sequence. While it may seem complicated at first, it's truly a rewarding and fun self-care moment. Each step has its magic and purpose.
Being consistent with all the steps helps you get that glowy, healthy skin and to maintain it for a long time. To ensure you enjoy every moment of your K-Beauty experience, we've designed our products to make the whole journey simple, effective, and fun.
Double cleansing is a core of K-Beauty routines, beginning with an oil-based cleanse. Only oil binds oil, making oil cleansers essential for removing oil-based products like makeup and sunscreen effectively.
Follow your oil cleanser with a water-based cleanser – it's the perfect partner to the oil cleanser and completes the double-cleansing ritual, effectively removing any remaining residue.
A toning mist is next, prepping your face for the subsequent steps. Hydrated skin absorbs skincare products more effectively. This way, a toning mist sets the stage for the next steps.
Now it’s time to treat your skin to something special! Opt for serums, sheet masks, clay masks, or targeted treatments rich in active ingredients to address specific skin concerns or simply to rejuvenate.
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BRIGHTENING
MATTIFYING
DETOXIFYING
SAVE 14%
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HYDRATING
SOOTHING
REVITALISING
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BRIGHTENING
PURIFYING
GENTLY EXFOLIATING
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HYDRATING
SLOW AGEING
REPLENISHING
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GENTLY EXFOLIATING
ASTRINGENT
PORE REFINING
IMPROVES CELL REGENERATION
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BRIGHTENING
REVITALIZING
SLOW AGING
NEW
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REPLENISHING
HYDRATING
SLOW AGEING
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REVITALISING
BRIGHTENING
DEPUFFING
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GENTLY EXFOLIATING
PURIFYING
ASTRINGENT
Never underestimate the power of hydration. Seal in all the goodness with a hydrating cream or a suitable face oil. Your skin will thank you for it!
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MOISTURISING
SLOW AGEING
PROTECTING
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MOISTURIZING
PURIFYING
HYDRATING
NEW
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NOURISHING
SOOTHING
SLOW AGEING
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MOISTURIZING
SOOTHING
PURIFYING
NEW
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SLOW AGEING
DEPUFFING
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SOOTHING
NOURISHING
SLOW AGEING
Don’t forget about protection: Always finish your routine with sunscreen to shield your skin from harmful UV rays and environmental aggressors. Your skin will thank you for it!
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